There are many new faces looking into cars and the proof is in the pudding. Many people who don’t know anything about brands are seeing ZEN in NFS Payback and at the meets and shows they are going to. New faces and just learning what cars are all about.

If you despise these cats then I guess its safe to say that as a business you are then doomed to fail and publicising despise towards really any customer willing to spend a buckfiddy of their hard earned work dollars/dole would make them 180.

Some of deez niqqas from the states, all over the world with them ghetto dubs picking up nfs payback and dropping sum hunnids on loot boxes would see the fresh zen logo and look it up. They would not know who you were nor would they care, but if they did find out and saw you spillin this then the’ll tell u to eat a dicc and not buy anything.

just sayin

I think Zen Garage and the Zen brand was never truly developed with the mindset as a business but more as a brand and space for the community.

As you previously mentioned in one of your previous posts, Sergio’s departure was attributed to the lack profits and thus lack of income. I wouldn’t say that what Zen was/is is wrong but wrong in terms of a business, as there was clearly a difference in the vision between business partners, as is always a risk with any business involving multiple partners. Partners need to be on the same page and have the same vision for a business to succeed. To you Zen was less about money but is that wrong? No, you just have a different vision. For Sergio maybe his vision and dream for Zen was to be a bigger and more profitable venture (maybe that’s what is reflected in that Zen Ozzy Tyre rim).

I think when people ask how Zen is going you should answer that from your own perspective, and that perspective is:

– Am I happy with what Zen is/has become?
– Am I happy with where Zen is going and where it’s going to be?

People will criticise and judge you for your actions but it is important that you do what Zen is or will become is what you want.

“The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.” – Friedrich Nietzsche

If people will criticise you for what you do then just tell them:

“It’s OK if you don’t get it!” – Zen Garage