Author Archives: Justin Fox

Melbourne Trip – Day 1 – Cycling Express

Posted on 29 May, 2011 by Justin Fox


Got warehouse?


Goods on display in the showroom.


Verite concept bike (1 of 3).


Weird and wonderful.


I always pay respect to Reynolds tubing.


Intense power meetings call for serious fuel.

Around about 5 months ago I had a meeting with a couple of guys who were planning to launch a new Australian online bicycle shop to rival 2 of the largest International online bicycle shops in the world: Wiggle and Chain Reaction Cycles.

These 2 shops buy in bulk to pass the discounts on to online shoppers world wide. Their warehouses are massive. I’ve heard first hand from local Australian bike shop owners that they’re selling goods for what Aussie shops buy at. IE: There’s no way for local bike shops to compete.

Initially I was a little pessimistic about the idea of an Australian online shop being able to come anywhere near Wiggle and CRC prices but after last weekend all doubts I ever had about how serious these guys are have totally been put to rest.

The guys flew me to Melbourne last Friday for a meeting. I was given a tour around the warehouse which is already starting to hold some stock. I got to meet more of their team and over 3 hours or so we shared a lot of ideas. They’d like me to look after the social media side of the business and it’s looking like everyone’s on the same page. I’ve got to submit a proposal (I’ll be working from Sydney) and also a technical outline of functions I’d like to have in order to run it right.

I’m excited. It’s not going to be easy work (getting new businesses off the ground is rarely easy) but I’ve decided that so long as we meet eye to eye on a retainer I’m happy with I’m determined to give it 100%, and with that I’m confident that I’ll help them succeed.

Posted in Bike, Travel | Leave a comment

JDMST EOMM Video #2 & #3

Posted on 26 May, 2011 by Justin Fox

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Kuwahara V2

Posted on 26 May, 2011 by Justin Fox


FBS.


All NOS (new old stock) parts now on the new (genuine) black frame.


I bought these model/period correct V-bars years ago, just never got around to fitting them until now.


As pictured in this 80’s advertisement.


I also had this model correct NOS Suntour stem from years ago, never used it, such a shame to rip it out of it’s original packaging but I did it, and now I’ve fitted it.

I caved in after a bottle of wine the other night and got into a midnight build (as you do).

I still want to replace the rear brake caliper with a model correct MX1000 one (which Dia-Comp are now re-releasing which is great news). I liked the chrome frame a lot more than the black one, but this is the real deal (where the chrome frame was not a genuine Kuwahara). Ultimately I’d love to track down the same frame, but in chrome. I’ll be sure to keep an eye out.

Posted in Bike | 1 Comment

Australian INfront Apple Talk #4

Posted on 26 May, 2011 by Justin Fox


Sign in the window, what a buzz!


From the outside, looking in.


Jeremy shared design related stories from his journey from NYC to Sydney to Melbourne.


The buzz of George Street outside, as well as customers shopping inside makes the Apple Store a very unique venue for these Insight talks.


Jeremy signing his poster.


Me, Zann (open your eyes next time Zann!), Jeremy and Damien.


What the heel! Lorena’s crazy shoes.

INfront’s up to it’s 4th Apple Talk (where we invite creatives to talk at the Apple Store Sydney once a month) and despite horrible weather last night, many people braved it and came out to catch Jeremy Wortsman’s inspiring Apple Talk.

Jeremy runs Jacky Winter Group, an agency representing some of Australia’s top illustration talent. There’s just something about Jeremy (what a guy!). Love how he carries himself, he’s a great speaker and just an inspiring guy to be in conversation with.

Later that night a few of us headed to Gotham, a new bar on Oxford St. Crazy fit-out, loved it. Deep fried olives too, damn. And best of all I got to catch up with Astred (off to check her blog).

Posted in Design | Leave a comment

INfront re-brand

Posted on 26 May, 2011 by Justin Fox


Meeting at Damien’s place. Note the pie. Damn they were good pies!


Mood board exercise.

It’s been a long time coming, but we’re off on the right foot with INfront’s new rebranding. For the first time, we’re doing it right by paying an outside source to help us (we’ve had offers for “free” and we’ve also failed many times ourselves to get it right).

Yesterday Damien, Zann and I spent 3 hours in lock-down in an initial branding meeting. As clients we were guided through a very thorough process of trying to identify our brand as it lives today, and where we see it in future. Hard work, but I loved every minute of it. I’m excited, wish I could say more but I’ll keep it a little under wraps for now. More news as it comes!

Posted in Design | 1 Comment

Fart Bug Orgy

Posted on 24 May, 2011 by Justin Fox


Spotted in the backyard today.

Posted in House | 1 Comment

WOMAN

Posted on 23 May, 2011 by Justin Fox

If any of you have even the slightest creative bone in your body, you should get involved in this one. All you have to do is submit a visual entry (can even just be a photo), the theme is “WOMAN” and there are some huge prizes to be won ($11k’s worth!), free entry too so you’ve got nothing to lose.

For more details visit: http://www.australianinfront.com.au/involved

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JDMST EOMM Video

Posted on 23 May, 2011 by Justin Fox

Posted in Bike, Cars | Leave a comment

VW Nationals 2011

Posted on 23 May, 2011 by Justin Fox


I’d love to put some modern wheels on this thing, so so nice.


This MKI Golf tickled my fancy.

This year Christina and I decided to just rock up and check the show out instead of entering our cars. I have to say, we’re glad we did! Car parking was nice and easy, we got to catch up with some old faces (albeit briefly as we turned up a little late) and check out all the great cars but not have to be tied down to being there from early until end of show.

Many more pics can be found here.

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Christina’s wedding make-up trial

Posted on 23 May, 2011 by Justin Fox


Words can’t describe! Christina had a make-up artist come over yesterday to work on her wedding face. Great job I’m sure you’ll agree!

Posted in Uncategorised | 3 Comments