Advan Neova Cup Competitor logo design.

Design as a sticker on a competing car.

T-Shirt design concepts.

I’ve been doing a little bit of design work for Advan. I’ve always thought that the Advan brand was cool. When I first got into JDM Style Tuning I’d see the old triangle Advan logo placed directly above the side indicators on a lot of JDM Honda DC2R’s (like so).

It’s not always easy to do work for things you love. It’s been an aim of mine for so many years (to be paid for what you love doing) but in retrospect doing crap for for crap clients is probably easier as you don’t have to invest so much of yourself into the job, and thus not place so much value on the outcome (I’ve done a LOT of horrible work which will never make it to my “portfolio”).

When Advan first launched in Australia (2009 Advan Industry night) I was in 2 minds about whether or not the Australian arm would get the culture right IE: Whether they’d have to ditch everything I loved about the Japanese Advan brand and make it suit an Australian motorsport market. It’s been a while since then and it’s looking like they’ve done really well, and going from strength to strength, especially with the World Time Attack Challenge.

I’m glad to have a foot in the door with them. Nothing is concrete as yet but I’ve been given the freedom to initiate and develop some exciting new future projects. Baby steps I suppose, baby steps!