Melbourne Trip – Day 1 – Cycling Express


Got warehouse?


Goods on display in the showroom.


Verite concept bike (1 of 3).


Weird and wonderful.


I always pay respect to Reynolds tubing.


Intense power meetings call for serious fuel.

Around about 5 months ago I had a meeting with a couple of guys who were planning to launch a new Australian online bicycle shop to rival 2 of the largest International online bicycle shops in the world: Wiggle and Chain Reaction Cycles.

These 2 shops buy in bulk to pass the discounts on to online shoppers world wide. Their warehouses are massive. I’ve heard first hand from local Australian bike shop owners that they’re selling goods for what Aussie shops buy at. IE: There’s no way for local bike shops to compete.

Initially I was a little pessimistic about the idea of an Australian online shop being able to come anywhere near Wiggle and CRC prices but after last weekend all doubts I ever had about how serious these guys are have totally been put to rest.

The guys flew me to Melbourne last Friday for a meeting. I was given a tour around the warehouse which is already starting to hold some stock. I got to meet more of their team and over 3 hours or so we shared a lot of ideas. They’d like me to look after the social media side of the business and it’s looking like everyone’s on the same page. I’ve got to submit a proposal (I’ll be working from Sydney) and also a technical outline of functions I’d like to have in order to run it right.

I’m excited. It’s not going to be easy work (getting new businesses off the ground is rarely easy) but I’ve decided that so long as we meet eye to eye on a retainer I’m happy with I’m determined to give it 100%, and with that I’m confident that I’ll help them succeed.

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