I often wonder just how people hit the jackpot with viral marketing. Every now and then you see a picture, or video which everyone you know has seen as well. It’s like it hits everyone, everywhere, all at the same time.
Last week I posted a video I stumbled across. I edited an existing bit of text, and made it ounchier to read (as people just don’t read on the internet these days) and I posted it up, not knowing or not if people were going to dig the video or not (personally it brings a tear to my eye). The next day I see our facebook go wild with people liking and sharing our posts, a LOT of people, mostly women, are commenting on both facebook as well as the feature on the Zen Garage web site. It’s gotten so out of control that our site has gone down, intermittently for the past 3 days due to the sheer amount of traffic.
45,804 people have shared the post with their friends.
19,447 people liked the post.
5,711,872 people saw the post.
311,031 visitors to our web site in one day.
Hopefully I’ll reach as many, of not more people again in future but for now it’s a record!
Check the feature everyone’s talking about (294 comments so far on our web site) here: http://zengarage.com.au/2013/03/marina-abramovic-and-ulay