We had contacts a few years back, and made moves to try and get our gear in General Pants Co. We hit a wall though and left it at that.
A little while back I had dinner with my relos and one of my aunties was wearing a Thrills T-Shirt. I asked her about it and she had NO IDEA who Thrills were, she just liked the design and bought it from General Pants Co.
Thrills are a small label from Byron Bay, think Deus, they were more a small bike gang than fashion label and they even approached Zen to sell their gear in our store when they were starting out (and we did sell some of their stuff in the end). So it was a surprise to see such a small young brand make it into General Pants SO quickly.
I’m just glad the people who buy Zen get it. And when I see someone wearing Zen I can wave, or beep my horn and get smiles and waves back. That FEELS good! I hate the idea of aunties and whoever wearing Zen, but not understanding what Zen is about. So here’s cheers to being unsuccessful with getting the Zen brand out there in the big shops. #fuckthatshit